The term Ayurveda combines the Sanskrit words Ayur (life) and Veda (science or knowledge). Ayurvedic medicine is one of the oldest systems of medicine in the world. So Ayurveda has been defined as the “knowledge of living” or the “science of longevity.”

Ayurveda, or Ayurvedic medicine, is a healthy-lifestyle system & Natural healing that people in India have used for more than 5,000 years. Ayurveda emphasizes good health and prevention and treatment of illness through lifestyle practices (such as massage, meditation, yoga and dietary changes) and the use of herbal remedies.

Everyone wants to maintain a healthy lifestyle. Ayurvedic and Herbal products also has very less side effects & cost effective. So everyone trusts to Ayurveda & Herbal products.  The term consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.

Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money and effort) on consumption related items, That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it and how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they dispose it.

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